In today’s webinar, Thematic Optimization, Travis said something that should have been obvious, but wasn’t.  One of the reasons that Search Engine Optimization (SEO) in general and thematic optimization in particular are so important is that Google spiders only evaluate your company based on your website.

That is, spiders don’t care about your huge revenue, your wall full of awards, your industry reputation, or even your marketing budget.  The spiders can’t crawl those things.  This makes your website design and architecture absolutely crucial.

Ensuring that you have compelling content based around keywords and organized into thematic structures convinces the spiders that your site makes sense and has relevance.  No matter how long you’ve been in business, the only credibility markers the spiders recognize are your inbound links. When you optimize your pages around themes and tie your inbound links to particular, selected pages, the spiders move more easily, allowing them to crawl deeper.

It’s the spiders’ world and it’s time to adapt to it!