Thursday’s webinar, Unleashing the Social Media and Search Power of Your Website, brought up an interesting point:  conversations happen with or without us.  I mean, sure they do.  Conversations are going on all over the world that I’m not included in right this very minute.  But I can get into a lot of them through social media.

Shy?

If I’m involved in conversations, the people I’m talking with get to know me and I get to know them.  We can build a relationship.  We can work out any misunderstandings that arise.  It gives me a chance to make more friends, tighten up my connections.  That’s terrific!

For a business, it is more than terrific.  It might just be essential.  If people are posting about your products or services, you have a huge opportunity to connect directly to your clients.  You can respond to their questions, appreciate their compliments, and, if necessary, clear up their complaints.  You can present your company in the best possible light as engaged, responsive, and caring.

So the time has come to get out of the corner and into the middle of the room.  Talk to people.  It’ll be fun.