Dear Santa—

This is what I want for Christmas…

What comes next in your letter to Santa is what you want most, right?  You’re not going to put the shiny red bike or the Wii with the best games or the Radio Flyer low on the list if it is what you’ve been dreaming about for months.  To get exactly what you want, you have to make sure Santa knows.

Today’s webinar, Top 10 Tips in SEO for 2010, emphasized how important it is to choose the right keywords.  Think of them as the keys to those perfect packages under the tree.  With the right keywords, you get the red bike, not the dopey blue one and with the right keywords, you get the customers who really want your products or services.

To do this, you need to select specific keywords and put them in the right spots on your webpages.  Santa won’t know to bring you what you don’t ask for, and the search engine spiders won’t rank you for keywords you don’t use.