Remember health class, or drug prevention week?  That was the first time I saw the webs of spiders on various mood-altering substances, distorted and holey compared to the classic orb design.  In today’s webinar, New SEO Fundamentals in a Google Caffeine World, I learned, much as I suspected, that Google spiders were not included in the experimental data.

Google spiders thrive on Caffeine, much like the rest of us.  The new Caffeine algorithm they use to index webpages works faster and more thoroughly.  Imagine a denser web that attracts more flies and catches a greater percentage of them.

The caffeinated spiders want fresh content, and lots of it.  They want to have the content grouped together with a logical flow, like a morning paper separated into sections for news, sports, and entertainment to go with their morning coffee.  Of course, they’re checking their favorite blogs at the same time, not to mention keeping up with Twitter and Facebook.  You can give them what they want by optimizing your pages to appeal to them with keyword-rich content and organized silos of information.  You can catch their attention with new posts and tweets.  They’ll reward you with higher placement in the rankings.

But, much like many folks after too many double espressos, the spiders can be a little jittery.  If your pages take a long time to load, they don’t have the patience to wait.  They’ll skip to something that they can see right now.

What to do?  Pay attention to content and architecture on your site.  Get involved with social media to get yourself placed in the real time listings on results pages and to engage others talking about your services or products.  And, perhaps, pick up a cup of coffee.