Somewhere on the Internet, there is a run-down neighborhood cluttered with discards.  Drifts of items pile up in abandoned shopping carts. CDs and sweaters and figurines and television sets spill out onto the information highway.

The neighborhood is not far from the slick shopping districts with the shiny sites.  It’s a mere five clicks away, according to today’s webinar, Optimize Your eCommerce SEO and Conversion Rates.

Five clicks.

Five clicks are the difference between a forlorn abandoned shopping cart and retail heaven.  If it takes more than five clicks for visitors to your site to purchase your products, they are likely to leave the stuff in the cart and walk out of your store.  It’s understandable, really.  In the same way that you reconsider that driving NEED for a pint of ice cream when you confront the 47 people in line at the grocery checkout, your potential customers get annoyed and cranky long before they reach the register.

Fight internet litter!  Clean up the neighborhood!  Save the clicks.