Imagine your website as a beacon to attract people to your business.  Without power, the beacon goes dim.  A major source of power for your website comes from inbound links.  The more you have, the more brightly your website shines.

Inbound links, as explained in Thursday’s webinar, The 6 Pillars of SEO & How They Impact Your Rankings, are links from other sites that aren’t related to yours.  To spiders, inbound links connote authority.  Inbound links imply that your site is the definitive source of information for your topic.  With lots of inbound links, your site lights up the dark internet sky, drawing in visitors as well as spiders and moving you up the search engine rankings.

Getting hooked up to that power, unfortunately, is not as easy as plugging in to the nearest outlet.  Building your link “grid” is not a job for the faint-hearted.  Search engine optimization specialists can really get the juice flowing for you.