Anchor

We talk a lot about links around here, both internal links and inbound links.  In today’s Introduction to SEO webinar, SEO Linking Essentials:  How to Generate Inbound Links, Travis got into the nitty-gritty of the process.

Anchor text is a little like the outlet that links plug into.  If your outlet is poor, you’re not going to get good performance from your link because it won’t have reliable power.  Using your carefully-chosen keywords as anchor text for relevant inbound links gets the amps flowing.  As tempting as it is to write copy for your site that tells people to click here and here, it is much better to give them an idea of where they are going, say, Grand Canyon or Great Barrier Reef.  That way you don’t lose your visitors and you don’t confuse the crawlers.

Just for fun:  anchors.