Home at the Workplace

September 28th, 2010 by Jeff Yoon

What does it mean for a company to have a “home at the workplace”? How does it affect your organization? And what makes it such a desirable concept to invest in?

I’m sure there are plenty of executives out there who understand the value of what the concept, or perhaps the philosophy of “home at the workplace” means to their organization, and will agree that it is one of the most crucial pieces in shaping a successful company.

However, it does seem to be a strange concept; an oxymoron at the very least. How can you possibly feel at home when you’re at work? How are you able to feel comfortable, relaxed and cozy in the confinement of your cubicle? Nevertheless, there is so much more to it than merely the literal meaning of “home” and “workplace”–it’s the value, integrity, and culture of the company that really turns your place of work into a setting like home. There are multiple parts to a company that need to work fluidly for it to be successful, and, to make your workplace feel like home is to turn your company into a well-oiled machine. How then, do you develop your company into a high-powered, well-oiled machine?

Take us for example, WebMarketing123, a start-up company that is growing at an electrifying rate, where the core value is to get things done and get it done right, the first time. I like to say our motto is in essence the true definition of a grand hustle. But even over here, where everything is fast paced and at times hectic, we often need to take the time to have quality mental and physical release. Why is this important? Well, first off, it keeps us sane. The activities we have as a company set fond memories and moments that we can smile about. I walk by one of our conference rooms every day, and every day, I smile. Why? It’s because I have created a very fond memory at work where I have had my moment of mental and physical release. This helps me get through the day with smiles and giggles, and makes it just that much easier for me to have a positive outlook on my company. From sales meetings to in-house company activities, I have created a fun memory that I will always remember when I walk by that particular room. I even smile when I think about it as I’m writing this part of my blog!

One of the most important things I realize about this grand hustle workforce is that there needs to be a specific company culture, a culture that is so sweet that it makes it much easier to get through the day. This company culture that I’m referring to is crucial to the underlying importance of what is valued, the executive leadership style, the language and symbols, the procedures and routines, and the definitions of success that characterizes a company. There are certain rituals we at Webmarketing123 partake in that are critical to the overall shape of our team. Here are a few rituals that keep us motivated and help us create a sense of “home” at the workplace:

1. Birthday celebrations. Whenever there is a birthday, we make sure to take the time to celebrate it by getting together and sharing the birthday boy/girl’s favorite dessert. I mean, who isn’t up to take a break and get a dose of sugar? This is especially crucial around the 2:30pm mark.

2. Monthly success lunches & recognition awards. We all want to be appreciated and know that we are contributing to the overall growth of the company, so why not allow people to recognize their colleagues? We like to get the team together every month and recognize individuals for their hard work and dedication throughout that month. Whenever I’m recognized, it pushes me to work even harder.  And of course, a nice lunch is provided :) .

3. Happy Hour (one of my favorites–not because of the alcohol!). It’s always a team building effort to reach out to all the members of your company and go out for a few drinks and some food after a hard day’s work. This gives us a chance to get to know each other outside of work, and thus helps us to grow together and understand who we are as people, not just as coworkers.

4. Quarterly Success Retreats. In any company, employees should be properly rewarded for helping the company as a whole meet its goals. This keeps us motivated to work hard individually, as well as a team. These quarterly goals, to us, refer to revenue, and when they are met, our entire company celebrates. For example:

At the end of Q4 of last year, we not only hit our goals but exceeded them–well beyond our target numbers. To celebrate this awesome feat, we took a company trip to a winery in Napa where we toured their facilities, tasted their wine, and even had the chance to make our own wine. How awesome is that?

At the end of Q1 of this year, after exceeding our target numbers again, we took the entire company GoKart racing (by the way, a great team-building exercise!).

This past quarter (again, after meeting our goals), we set up a company retreat to an Oakland A’s baseball game–and to top it off, they won!

There are undoubtedly other factors that contribute to making your office a better working environment and creating a sense of home–like setting up a game room with a ping pong table. [BTW, I’d strongly recommend getting a ping pong table at your workplace if you have the space. There’s no greater feeling than taking a break from a stressful moment at your desk and then slamming a Forrest Gump topspin shot against your competitive coworker!]

On a serious note, holding a high social value to your company coupled with a great culture will optimize the efficiency of your workforce and how they handle their workload. Creating this sense of home at the workplace will inevitably tailor employees to hold a high regard for their company, as they would their home. WebMarketing123 has created a sense of home, and thus we hold a high regard for our company. The way we feel about our company translates to how we treat our work, clients, and our friends at the office—with high value and integrity.

-@JeffreyYoon

Anchors Don’t Weigh You Down

May 13th, 2010 by Janet Salsman
Anchor

Anchor

We talk a lot about links around here, both internal links and inbound links.  In today’s Introduction to SEO webinar, SEO Linking Essentials:  How to Generate Inbound Links, Travis got into the nitty-gritty of the process.

Anchor text is a little like the outlet that links plug into.  If your outlet is poor, you’re not going to get good performance from your link because it won’t have reliable power.  Using your carefully-chosen keywords as anchor text for relevant inbound links gets the amps flowing.  As tempting as it is to write copy for your site that tells people to click here and here, it is much better to give them an idea of where they are going, say, Grand Canyon or Great Barrier Reef.  That way you don’t lose your visitors and you don’t confuse the crawlers.

Just for fun:  anchors.

Got an inchworm for my spider?

May 12th, 2010 by Janet Salsman
Measure, measure, measure!

Measure, measure, measure!

Measure your results.  Travis and Barbara said that that was the one thing they really wanted everyone to take away from today’s webinar, Google Food Recipe:  Integrating Blogs, Website, and Social Media.

Measure your results.

That’s not the first thing that jumps to mind when I hear about Facebook or Twitter or blog posts.  It’s not the second or third, either.  It seems awfully mathy for something as relaxed and comfortable as social media, but it’s not.  When you are using social media tools for business purposes, you have to know that the time you spend is not wasted.

Barbara suggested a plethora of tools to use to get measurements for return on investment, including Google Analytics, Facebook and YouTube Insights, Radian6, ScoutLabs, Sysomes, and Webtrends.  What I found really interesting, however, was the way she quantified reactions to social media, giving various responses actual dollar values.  Someone tweeting you directly to ask about your products or services is obviously a higher-value contact than someone who just decides to follow you.  What value you actually assign to the different possible responses depends on your business, but conceptually, the idea holds.

Go get yourself a ruler or a scale or a calculator or all of the above and get measuring!

Webmarketing123

Inbound Link Beacons

May 11th, 2010 by Webmarketing123

Imagine your website as a beacon to attract people to your business.  Without power, the beacon goes dim.  A major source of power for your website comes from inbound links.  The more you have, the more brightly your website shines.

Inbound links, as explained in Thursday’s webinar, The 6 Pillars of SEO & How They Impact Your Rankings, are links from other sites that aren’t related to yours.  To spiders, inbound links connote authority.  Inbound links imply that your site is the definitive source of information for your topic.  With lots of inbound links, your site lights up the dark internet sky, drawing in visitors as well as spiders and moving you up the search engine rankings.

Getting hooked up to that power, unfortunately, is not as easy as plugging in to the nearest outlet.  Building your link “grid” is not a job for the faint-hearted.  Search engine optimization specialists can really get the juice flowing for you.

Webmarketing123

Thematic Optimization

May 11th, 2010 by Webmarketing123

In today’s webinar, Thematic Optimization, Travis said something that should have been obvious, but wasn’t.  One of the reasons that Search Engine Optimization (SEO) in general and thematic optimization in particular are so important is that Google spiders only evaluate your company based on your website.

That is, spiders don’t care about your huge revenue, your wall full of awards, your industry reputation, or even your marketing budget.  The spiders can’t crawl those things.  This makes your website design and architecture absolutely crucial.

Ensuring that you have compelling content based around keywords and organized into thematic structures convinces the spiders that your site makes sense and has relevance.  No matter how long you’ve been in business, the only credibility markers the spiders recognize are your inbound links. When you optimize your pages around themes and tie your inbound links to particular, selected pages, the spiders move more easily, allowing them to crawl deeper.

It’s the spiders’ world and it’s time to adapt to it!

Don’t be shy…

April 30th, 2010 by Janet Salsman

Thursday’s webinar, Unleashing the Social Media and Search Power of Your Website, brought up an interesting point:  conversations happen with or without us.  I mean, sure they do.  Conversations are going on all over the world that I’m not included in right this very minute.  But I can get into a lot of them through social media.

Shy?

Shy?

If I’m involved in conversations, the people I’m talking with get to know me and I get to know them.  We can build a relationship.  We can work out any misunderstandings that arise.  It gives me a chance to make more friends, tighten up my connections.  That’s terrific!

For a business, it is more than terrific.  It might just be essential.  If people are posting about your products or services, you have a huge opportunity to connect directly to your clients.  You can respond to their questions, appreciate their compliments, and, if necessary, clear up their complaints.  You can present your company in the best possible light as engaged, responsive, and caring.

So the time has come to get out of the corner and into the middle of the room.  Talk to people.  It’ll be fun.

Danger: Unsupervised Thinking!

April 29th, 2010 by Janet Salsman
Warning!

Warning!

When I was a kid, my parents from time to time left me in charge of my younger brother.  Since we both still had all our limbs when they returned, they figured it worked just fine and they could keep on doing it.  Neither my brother nor I particularly enjoyed it, but we coped.  (Kicking and screaming are valid methods of coping, right?)

I bring this up because the biggest problem with me taking care of my brother, from my perspective, was unsupervised thinking.  When he was quiet and calm, it was NOT a blessing; it was a warning that he was about to break out in a new direction.  It was much better if I could preemptively direct his thoughts toward a safe goal, like a nice game of 52-pickup, before he came up with something like indoor dodgeball.

Unsupervised thinking is dangerous when it comes to website visitors as well, as I learned today in our webinar, Proven Copywriting for SEO and PPC. When people click on a PPC ad, they arrive at a landing page.  That page should give them clear direction about what to do next:  fill out a form, download a white paper, request a demo, etc.  A little guidance will help a lot with your conversion rate.

If the page has too much information on it, the clickers get confused or frustrated.  They may forget why they came to your site in the first place.  They may click away to some other site instead of staying to buy your product or request more information.  Help them out; give them a clear and simple path for their thoughts, a goal to click toward.

Attracting Spiders – Copywriting for SEO:

April 22nd, 2010 by Janet Salsman
What a lot of spiders!  They must like it here!

What a lot of spiders! They must like it here!

Why should I bother to read your site?  There are so many sites out there and I really don’t have time to look at yours.

Good question.  Both human and crawler visitors want to know.  Answering that question with your content is the big task of content writing.  Fortunately, our latest webinar in the Introduction to SEO series, Copywriting for SEO:  The Art and Science of Content Creation, provided insight to our audience today.

To begin, you need some attention.  Great titles for your articles attract readers, but they won’t stay long if that’s all you have on offer.  Spiders, much like people, get impatient and bored with the same old stuff.  Give them a compelling subject underneath that great title, and they’ll stick around.  It’s even better if you make it funny, educational, engaging, or all of the above.

However nice it is to have folks sticking around to read the content you’ve spent so much time and energy creating, it’s not enough.  You want them to DO something while they’re with you.  Ensuring that there is a call to action—a link to click to download a white paper, perhaps—up high on the page helps to turn casual visitors into actual leads.

Finally, write like a human, but keep an eye on the spiders.  Spiders understand a lot more about context than they used to.  They will be able to get the gist of what your content is about, much like your human readers.  Using your keywords in your content makes spiders notice them and subsequently improve your rankings for them.

The answer to why I should bother with your site?  Because it’s fascinating, timely, relevant, useful, and often really entertaining.  And I don’t mind all the spiders it attracts; I don’t have arachnophobia.

Moving, Without the Tape and Boxes — Website Redesign & SEO Rankings

April 21st, 2010 by Janet Salsman

When you redesign your website, it’s a lot like moving.  You won’t throw out your back lifting heavy boxes and you won’t have to figure out how to maneuver your suddenly much-longer-than-you-thought couch around the corner to get to the door, but there are a lot of similar logistical problems. In today’s webinar, Improving Your Search Rankings During a Website Redesign, Mike Turner gave a comprehensive overview of all of them, but one in particular stood out:  Don’t reinvent the wheel, just redirect it.

A real-life move takes you from one habitable spot to another.  Much as you wouldn’t move without your treasured inlaid mint-condition doodlesnipper because of its immense sentimental and actual value, you shouldn’t move your site without a plan to take your search engine rankings with you.

Before you ship that doodlesnipper, you want to take a picture of it, just in case.  Similarly, you should take a snapshot of your keyword rankings before the move as baselines for your traffic after the move.  Because the doodlesnipper is large with many attachments, you need to make sure all the boxes are clearly labeled and that you have mapped out where all the parts are going to go in the new living room.  Those attachments are like the different pages of your site; when you change their URLs, you have to map out which old ones should redirect to which new ones.

Then the key:  301 Redirects. Much as you forward your mail from one physical address to another, you forward your old page visits to your new pages. You want to use the 301 Redirect rather than the 302 because you want the change to be permanent, lest the crawlers consider your new page just a squatter and not worth bothering about.

Redirecting the tens or hundreds or thousands of pages on your site is definitely a big job.  The good news is that you don’t have to hire a truck.

The Six Pillars of SEO — The Cliff’s Notes version

April 15th, 2010 by Janet Salsman

I got six

Our Introduction to SEO webinar series continued today with The Six Pillars of SEO.  Here’s the two-minute, Cliff’s Notes version:

  1. Keywords:  These are the words you are optimizing around, the terms that you want to show up for when users search.
  2. Site Content:  Writing keyword-rich content helps search engine crawlers recognize your pages as relevant.
  3. Meta Content:  Customizing your page titles, meta content, and meta keywords, while old-school, are still best practice for optimization.
  4. URLs:  Using your keywords in your URLs will improve your rankings on results pages.
  5. Inbound Links:  When other sites link to your site as an authority, search engines are more likely to see you as one, too, moving you up the rankings.
  6. Content Silos:  Organizing your content into cohesive units helps search engine crawlers perceive your themes and find you more relevant.

And if you want to schedule a free site analysis for more details, click here.