Our Introduction to SEO webinar series continued today with The Six Pillars of SEO. Here’s the two-minute, Cliff’s Notes version:
- Keywords: These are the words you are optimizing around, the terms that you want to show up for when users search.
- Site Content: Writing keyword-rich content helps search engine crawlers recognize your pages as relevant.
- Meta Content: Customizing your page titles, meta content, and meta keywords, while old-school, are still best practice for optimization.
- URLs: Using your keywords in your URLs will improve your rankings on results pages.
- Inbound Links: When other sites link to your site as an authority, search engines are more likely to see you as one, too, moving you up the rankings.
- Content Silos: Organizing your content into cohesive units helps search engine crawlers perceive your themes and find you more relevant.
And if you want to schedule a free site analysis for more details, click here.