The Six Pillars of SEO — The Cliff’s Notes version

April 15th, 2010

I got six

Our Introduction to SEO webinar series continued today with The Six Pillars of SEO.  Here’s the two-minute, Cliff’s Notes version:

  1. Keywords:  These are the words you are optimizing around, the terms that you want to show up for when users search.
  2. Site Content:  Writing keyword-rich content helps search engine crawlers recognize your pages as relevant.
  3. Meta Content:  Customizing your page titles, meta content, and meta keywords, while old-school, are still best practice for optimization.
  4. URLs:  Using your keywords in your URLs will improve your rankings on results pages.
  5. Inbound Links:  When other sites link to your site as an authority, search engines are more likely to see you as one, too, moving you up the rankings.
  6. Content Silos:  Organizing your content into cohesive units helps search engine crawlers perceive your themes and find you more relevant.

And if you want to schedule a free site analysis for more details, click here.