Companies continuously wonder what their online market share is. Ideally, they want to know how many people are searching for their company on search engine sites like Google, Yahoo and Bing. This information is especially important to them when reviewing how many people search on their brand versus a competitor brand.

Luckily, there is an easy way to measure your overall share of search by using web traffic tools like the Google Adwords Keyword Tool.  With this tool, you can quickly find how many times your brand or your products are being searched in the previous month.

Your company can also look at non-branded keywords. These are keywords that do not contain your company name or the name of your branded products. Look for top performing keywords in your industry–they should be keywords that are being frequently searched for, convert really well and are industry wide keywords that describe your type of business.

Here are certain steps you can take to measure search volume:

1)     Keyword Analysis: Figure out which keywords are getting a decent amount of traffic or keywords that are specific to your industry

2)     Relative: Are these keywords related to your company, as well as your competitors? (i.e. Competitor A, Competitor B)

After you have compiled your list, enter your own analytics to figure out the number of visitors you receive using those keywords, then you can devise your search.

Now let’s give an example of Branded Share of Search: if companies within your industry are receiving 100,000 searches on company named keywords, and 30,000 of those 100,000 are for your company name, then your share of branded search would be at 30%.

As basic as these steps are, they can give your company better insight as to where you stack up against your competitors.

-@TravisLowSEO