First off–thanks for all the great participation on today’s webinar! It was refreshing to be able to answer so many questions live and on the chat, so we’ve highlighted some key questions and answers for those who couldn’t attend.
Q: How many keywords should you generally target per page?
A: 3-5 variations and derivatives of the same term
Q: What is breadcrumb navigation?
A: Breadcrumb Navigation is a way for both users and search spiders to see how they reached the current page of the site they are on. Let’s use Nordstrom as an example: as you shop, you click links HOME>WOMEN>CLOTHING>SHOES>HEELS…this helps keywords on the page and helps the user revert if necessary. Let me know if this makes sense!
(Readers: does this make sense?)
Q: If people are searching for a really oddly phrased keyword that’s hard to directly incorporate into the content, does it really matter how the words are arranged? For instance, a keyword like “tennis shoe red nike”
A: Google picks up derivatives and variations so you shouldn’t worry too much. Make use of the metas, though.
Not really a question, but interesting topic we’re staying on top of:
Q: Google can read text from img, it is still experimental but they are already reading imgs in pdf files. Bruce Clay announced this at last pubcon.
A: Yes, still in beta. Once we find significant data in our research we will be sure to present it on a webinar!
Q: What is “anchor text”?
A: Anchor text is the term in which a hyperlink is embedded. It is the term that is on the page which is highlighted and click-able, and should take you to the respective page.
Q: If you are a local company, is it important to put geographical info (City, state, etc.), or do local and registering with Google local take care of this for you?
A: If your business is geo-specific, yes include those in your terms. Google local will show your business listing, but keep in mind this will NOT help your primary domain rank organically!
Let us know if you have any other questions and/or topics you’d like to discuss further and we’ll be sure to add to this post.
–Barbara | @barbaradizon
Tags: anchor text, breadcrumb navigation, Google, Google Local, Highlights, keywords, Search Engine Optimization, SEO, Webinar, webinar recap
Posted in Search Engine Optimization, Webinar Highlights | No Comments »
When the news leaked about “Googlers” getting a 10% raise (in cash) by the New Year, everyone saw it for what it really was: an act of desperation. Why? Well first off, a Googler ratted out its own employer—kind of a red flag. Secondly, nearly 1 in 5 Facebook employees listed on LinkedIn came from Google (thanks to Glenn Kelman’s research). Even though Google is ranked the 4th best company to work for in 2010, they’re obviously not doing something right—so what could it be?
This topic has been in discussion for the past month now, and after keeping up with countless articles, it all comes down to the creative mind. Yes, Google launched a few innovations that haven’t really taken off (e.g. Google Wave), but everything is a learning process. Creativity sparks innovation, but some of the top engineers that left Google for Facebook was due to a struggle with their creativity being hindered.
The most recent article I’ve read still provides insight on former Google employees feeling the liveliness of Facebook compared to Google in getting things done. Though all this talk doesn’t mean Google is going out of business any time soon, this rivalry is interesting to follow, and Facebook is definitely becoming more appealing to those with the most out-of-the-box ideas. As I was searching for a quote to relate, I came across this one, by Brian Graham: “Competition creates better products, alliances create better companies.” We’ve already seen this happen with Yahoo! and Bing, as well as Facebook and Bing, so I’m curious to see how these partnerships will flourish (or fail) in 2011.
Anywho, I’m anxious for what Facebook has in store for 2011, but I’m hoping whatever they release will spark even more innovation—from Google, Bing, whoever can keep with this rapidly moving snowball. Speaking of snowball, it’s that time of the season…hope everyone is enjoying the start of the Holidays!
-@barbaradizon
Tags: creativity, facebook, Google, Google raise, rivalry, Social Media
Posted in Google Updates, Social Media | No Comments »
