First off–thanks for all the great participation on today’s webinar! It was refreshing to be able to answer so many questions live and on the chat, so we’ve highlighted some key questions and answers for those who couldn’t attend.
Q: How many keywords should you generally target per page?
A: 3-5 variations and derivatives of the same term
Q: What is breadcrumb navigation?
A: Breadcrumb Navigation is a way for both users and search spiders to see how they reached the current page of the site they are on. Let’s use Nordstrom as an example: as you shop, you click links HOME>WOMEN>CLOTHING>SHOES>HEELS…this helps keywords on the page and helps the user revert if necessary. Let me know if this makes sense!
(Readers: does this make sense?)
Q: If people are searching for a really oddly phrased keyword that’s hard to directly incorporate into the content, does it really matter how the words are arranged? For instance, a keyword like “tennis shoe red nike”
A: Google picks up derivatives and variations so you shouldn’t worry too much. Make use of the metas, though.
Not really a question, but interesting topic we’re staying on top of:
Q: Google can read text from img, it is still experimental but they are already reading imgs in pdf files. Bruce Clay announced this at last pubcon.
A: Yes, still in beta. Once we find significant data in our research we will be sure to present it on a webinar!
Q: What is “anchor text”?
A: Anchor text is the term in which a hyperlink is embedded. It is the term that is on the page which is highlighted and click-able, and should take you to the respective page.
Q: If you are a local company, is it important to put geographical info (City, state, etc.), or do local and registering with Google local take care of this for you?
A: If your business is geo-specific, yes include those in your terms. Google local will show your business listing, but keep in mind this will NOT help your primary domain rank organically!
Let us know if you have any other questions and/or topics you’d like to discuss further and we’ll be sure to add to this post.
–Barbara | @barbaradizon