Yesterday’s webinar was all about the ABC’s of keywords optimization. Or as Travis puts it: “How much is that keyword worth to you?”

KEYWORDS are the FOCAL POINT of your SEO efforts. So naturally, identifying your highest impact keywords, and then strategically incorporating them into your site are crucial to your SEO success.

Keywords fall into two buckets: Head match and long-tail match. Head Match keywords are general searches, like “shoes” or “cookies”, whereas long-tail match keywords are more descriptive searches, like “women’s dress shoes” or “chocolate chip cookies”. Because long-tail keywords are more specific, they are better matched to the searchers needs, have less competition than generic head match keywords, and therefore can produce a high volume of impressions.

The first step in maximizing sales from SEO is setting the right keywords. This means focusing on a short and ideal list of key phrases your sales prospects and customers use to find you.

On May 5th or 6th 2010, depending on where you live, Google changed its search results page. One of the changes included the Google Wonder Wheel, a keyword expansion tool which shows related searches to your current search inquiry. The Wonder Wheel is an incredible tool and particularly helpful with finding other options for keywords.

Using the example that Travis used during the webinar, let’s say your company is in conveyor services.

In Google, search “conveyor systems” and on the left side of your screen click on “Wonder Wheel”.

Here, you can see other keyword options, to help narrow your search. Since you are in the industrial sector, click on “Industrial Conveyor Systems”.

Boom! Now you have six other keyword options to help optimize your search. We’ll go with “belt conveyors”.

Other Key Tools and Highlights:

• Google Insights – diagnose keyword search trends & its popularity in geographical regions
• Google Analytics – helps you understand what your customers are typing in to find your website, and which keywords you need to push to optimize, or if you need to start a PPC campaign
• Make sure that your company‘s terminology is in line with your customer’s terminology—the keywords they search for should be the ones you’re optimizing for!
• Keyword selection is your foundation for optimization. Keyword selection takes 2-3 weeks, in order for the account management team, analysts, and engineering teams to understand your keyword selection base.

Choosing the right keywords are the KEY to success—wow, that was cheesy…but you get the point. See you at the next webinar!