Thanks for attending our recent webinar with Business.com. We had many questions submitted during the webinar, the below have been chosen from those submitted. If we have not addressed your question, then please contact Andrew at andrew.dobbs@webmarketing123.com and we will be more than happy to help you with your more specific questions.

Q1: What is on page/off page SEO campaign?

We breakdown being 100% optimized into two main categories: on-page optimization, which deals with changing key areas that search engines look to for key terms which describe your business and off-page optimization which aims at obtaining one-way inbound links from other relevant websites pointing to your website.

For on-page optimization, we incorporate our keywords in the following areas:

• Page titles
• Meta Content (meta description and meta keywords)
• Heading Tags (H1s)
• Alt Tags
• Tool-Tips
• Page Content (copy)
• Internal Links
• URL
• Footers

For off-page optimization, we employ the following link building strategies:

• Obtain one-way inbound links from relevant online directories
• Article syndication sites
• Blogs
• Paid sites

Q2: Are there any free tools you would recommend to analyze search terms and rankings?

The below are some free tools we frequently use:

• Google External Keyword Tool (https://adwords.google.com/select/KeywordToolExternal)
• Wordze.com
• Google Wonder Wheel
• You can find this after you perform a Google search on the left side of the search engine results page beneath the Google logo. Click ‘more options’ and you will find the Google Wonder Wheel link.
• Spyfu.com

Q3: Google doesn’t always use the meta description in the SERP description- correct?

It depends on whether Google finds that meta description to be the most relevant description for that page which is why it is important to provide unique meta descriptions on a per page basis. If there is no meta description provided, Google will use what it finds to be the most relevant content on the page and display that.

Q4: Do you need a separator in between keywords in the URL? Better or worse?

Separators are recommended in between keywords, as it helps the search engines better understand what that page is about. A URL that is not search engine friendly is as follows: http://www.autozone.com/autozone/catalog/accessories/accessoriesCategory
.jsp?displayName=Air+Conditioning+Refrigerant+and+Accessories&category
DisplayName=Air+Conditioning+Refrigerant+and+Accessories&navValue=101
308&itemId=1308-10&parentId=1308-10

A URL that is search engine friendly would look something like the following:

http://www.autozone.com/autozone/catalog/accessories/air-conditioning-refrigerant

Notice there are dashes between the keywords for this page, ‘air-conditioning-refrigerant’. Dashes or underscores, both achieve the end-goal.

Q5: Can putting too much content on your site be counter-productive?

You always want to write your content with your end-users in mind. Because search engines read your webpages much like you and I do, you want your content to make sense. The amount of content really depends on any given topic; however this is something you want to test.